Overview
Geographical and demographic description
Brand covers the southern coastal suburbs of Perth extending to Mandurah. It includes established suburban areas, newer housing developments, industrial zones, and coastal communities, with significant population growth.
The Brand electorate in WA is currently represented by Madeleine King (Labor) since 2016. This electorate profile provides comprehensive information about local issues, voting history, demographic breakdown, and electoral boundaries.
Key Areas
Key Local Issues
Employment
high
Supporting job creation in manufacturing, defense, and emerging industries to address areas with higher unemployment.
Infrastructure
high
Developing transport and community infrastructure to match population growth in newer suburbs.
Environment
medium
Protecting coastal environments and managing industrial impacts on adjacent communities.
Education and Training
medium
Improving education outcomes and vocational training opportunities, particularly for youth.
Election History
| Year | Winner | 2PP % | Swing |
|---|---|---|---|
| 2022 | Madeleine King (Labor) | 64.7% | +7.9% |
| 2019 | Madeleine King (Labor) | 56.8% | +1.3% |
| 2016 | Madeleine King (Labor) | 55.5% | +3.1% |
| 2013 | Gary Gray (Labor) | 52.4% | -5.8% |
| 2010 | Gary Gray (Labor) | 58.2% | +4.6% |
Quick Facts
State: WA
Type: Regional
Population: 189,000
MP Since: 2016
Demographics
Median Age: 37
Median Income: $1,680 weekly
University Educated: 18%