Overview
Geographical and demographic description
Brand covers the southern coastal suburbs of Perth extending to Mandurah. It includes established suburban areas, newer housing developments, industrial zones, and coastal communities, with significant population growth.
Key Areas
Key Local Issues
Important issues affecting this electorate
Employment
HIGH
Supporting job creation in manufacturing, defense, and emerging industries to address areas with higher unemployment.
Infrastructure
HIGH
Developing transport and community infrastructure to match population growth in newer suburbs.
Environment
MEDIUM
Protecting coastal environments and managing industrial impacts on adjacent communities.
Education and Training
MEDIUM
Improving education outcomes and vocational training opportunities, particularly for youth.
Election History
Recent election results
| Year | Winner | 2PP % | Swing |
|---|---|---|---|
| 2022 | Madeleine King (Labor) | 64.7% | +7.9% |
| 2019 | Madeleine King (Labor) | 56.8% | +1.3% |
| 2016 | Madeleine King (Labor) | 55.5% | +3.1% |
| 2013 | Gary Gray (Labor) | 52.4% | -5.8% |
| 2010 | Gary Gray (Labor) | 58.2% | +4.6% |
Quick Facts
Essential electorate information
State
WA
Type
Regional
Population
189,000
MP Since
2016
Demographics
Population statistics
Median Age
37
Median Income
$1,680 weekly
University Educated
18%
About Brand
The Brand electorate in WA is currently represented by Madeleine King (Labor) since 2016. This electorate profile provides comprehensive information about local issues, voting history, demographic breakdown, and electoral boundaries.